Paraiso Fashion Fair takes Miami Swim Week beyond the bikini

Paraiso Fashion Fair is July 12-16 in Miami Beach.

The swimwear fashion event formerly known as Funkshion Swim Week gets a rebranding this year, but expect it to be just as funky. Now called Paraiso Fashion Fair, the July 12-16 showcase will spread from Collins Park in South Beach to multiple venues, covering fashion, music, film, social media and culture. Yes, there will still be runway swimwear shows, but Paraiso also promises everything from seated dinners and cocktail soirees to digital scavenger hunts and augmented-reality spaces.

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Paraiso Fashion Fair.


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