Eva Hughes, 43, conquered the world of print and digital media at Condé Nast. Now she’s running her own podcasts, consulting firm and public speaking engagements, and she’s working on fashion programming at the new Istituto Marangoni in the Miami Design District. She sat down with INDULGE for an exclusive interview.
Born in Spain and raised in Miami, Eva Hughes is a fashion and media expert who rose to the top of the publishing world. After a four-year stint as editor of Miami-based Selecta magazine, Hughes’ editorial career catapulted into the big leagues when, in 2002, Condé Nast tapped her as editor in chief of Vogue Latin America, then based in Brickell. In 2012 she moved to Mexico City and became CEO of Condé Nast Mexico and Latin America.
The impeccably mannered young woman with a soft Spanish accent and bright smile traveled the world, navigating multimillion-dollar decisions and transforming titles like Vogue, Glamour, GQ and AD into digital media powerhouses.
She left Condé Nast and Mexico last year to return to Miami, where her new business model includes running her own consulting firm, Adira; hosting a podcast, Eva Talks; and leading public speaking engagements. Miami’s Italian fashion school, Istituto Marangoni, recently recruited her to join its advisory board.
The Magazine Grind
“It wasn’t a Disney tour. I learned through hard work: You fall, get up, and try again. For 20 years it was nonstop 7 a.m. to 11 p.m., weekends included.”
More with Less
“Once we did a 600-page Vogue book [Mexico and Latin America] plus a Vogue Hair supplement, plus Vogue Man, with two art people in Miami, one in Mexico and two local writers. It was grueling.”
“Have empathy on yourself. I was very hard on myself and, as a consequence, others.”
Consulting with a Twist
“I created Adira Consulting under very broad terms, but it’s focused on fashion, retail, education and commerce. I want to do projects where I engage and learn.”
What’s in a Name
“I love the name Adira. My sister is Jewish, and I’m Catholic, but I love the Jewish religion. It’s very spiritual, family-oriented, all about unity and values. The name Adira called my attention: noble, feminine, strong — unique and incredible characteristics. I like that it’s powerful, but in the sense of having the power to transform, create change, do new things, make a difference.”
Podcasting from Home
“I structure my podcasts using my CEO training: I research and contact guests, write intros and questions, tape the podcast, then add music afterward. All from here, at home, with a microphone and computer.”
“Istituto Marangoni is a fabulous project. I’m programming the new Conversations With… series — securing high-caliber guests within an educational context. The goal is to turn Miami into a fashion hub and offer Latin America a fashion school that’s closer than New York or Europe.”
“My mother. I was 13 when she was diagnosed with leukemia and thought she was going to die. She told us, ‘All I ask is that whatever you do, you’ll do it with passion, integrity, dignity…and be the best.’”
Eco-Friendly Fashion Advice
“I’m more conscious now about the environment when I make a purchase. There is no problem in repeating outfits. I mean, how many white T-shirts and pairs of jeans do you really need?”
Always at Hand
“My phone! And my reading glasses.”
“Finding a balance between being a go-getter and having more of a private life.”
“With great power comes great responsibility.”